REBRANDING SHANTAI COFFEE
2025
A PROCESS TO BRING WHO WE ARE CLOSER
Shantai's rebranding does not redefine who we are, but updates how we tell our story.
An evolution that allows us to explain better what makes us unique and how to convey that to our clients through a narrative that connects the origin of our coffee with mindful enjoyment, balance and wellbeing.
A process we have worked on together with the branding agency Bold, in Barcelona.
FROM CUSCO, WITH A CONTEMPORARY PERSPECTIVE
Shantai positions itself as a bridge between two worlds. Between an ancestral way of understanding coffee and a contemporary way of experiencing it.
On one side, the origin: Cusco, the relationship with the land and respect for Pachamama. On the other, the present: Barcelona, the roasting and a contemporary outlook.
The result is a cleaner, more current identity. A visual and verbal system that simplifies, organises and strengthens our essence without losing character. One that highlights the process, the time and the ritual behind every cup.
CURRENT AFFAIRS
